Introducing Aashtag!

Introducing Aashtag!

Hello and welcome to Aashtag! I am excited to bring you my creative vision. I am Aash to my dear ones, and Aashtag is my name with a techie nuance, a play on #Hashtag. That's who I am - a techie by education and training. But. It has always been a dream of mine to explore and indulge my artistic side. My right brain if you will.

So, in the spirit of introducing myself, my business card reads as follows:

creative ~ artist wannabe ~ mom ~ dog person ~ coffee and chocolate lover ~ keeper of secrets ~ dreamer

I am a creative person. And that surfaces in many facets of my life. If I don't have time to go to the grocery store, I can easily come up with a meal just using ingredients from my pantry and refrigerator.

I can just as easily put together an outfit. There is nothing that is more “me” than dressing in jeans, a beautifully tailored white shirt and a fun scarf or shawl! My base canvas essentially remains the same (faded blue jeans for casual, black velvet jeans for a party) but my scarves reflect my mood and the occasion I am dressing for.


The vision behind Aashtag is to bring you timeless accessories of the highest quality, to love and to wear every season, all year round. We have light scarves for the summer, heavier wool and cashmere shawls for the winter cold. Our light wool/silk shawls are ideal for spring and fall weather. We work with companies in India to create printed and embroidered designs. The quality of our products is unsurpassed. We will not compromise on that. Our Indian partners have sold their designs at Bergdorf Goodman, Neiman Marcus, Saks Fifth Avenue and other global stores.

In addition to accessories, Aashtag brings you premium stationery, incorporating 22k gold plated motifs. We will be taking orders for personalization 3 times a year, so please sign up for our newsletter to be notified when the order window is open.

We are so glad you've found us!