This is Aashtag.

Our bespoke collection of personal accessories and stationery is distinctive and gloriously authentic. We celebrate individuality and revere craftsmanship. We believe in ageless beauty, underlined by unsurpassed quality and luxury.

For Aasheema, Aashtag is a journey of artistic expression, to help people find joy in the everyday and delight in the finer details. Come, listen to the stories we tell with each unique piece.

Whether it is comfort or luxury,
indulgence or decadence,
we hope you find something
timeless here.

Shop now
Journey-Imag-1 Journey-Imag-3